In August 10, 1944, a young lt. colonel named C.L. Scott sat down to write his wife and daughters a letter. He was stationed in England with the 402nd combat wing as chief of staff for General Nathan Bedford Forrest (great-grandson of thein famous Southern Civil War general). In part, the letter read ...

Large ships out at sea with Broadway-style entertainment, stops at popular ports-of-call, and sometimes spending days on the oceanwithout even the sight of land – this is what most people considercruising. However, there is a far more intimate, leisurely andculturally-immersive way to cruise.

Last issue we began our discussion of this thing called advertising by examining how an advertisement and/or advertising campaignruns its course. In this issue we shall look at what goes on inside themind of the consumer during the purchase decision process.

Millions of “baby boomers” are about to reach a plateau in their lives that is vitally important. They are about to retire from the work world – in fact, many already have.