Charlotte, N.C. – June 2009 – AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, announces today that guests visiting AMC Concord Mills 24 can now enjoy The IMAX Experience® from IMAX Corporation (NASDAQ: IMAX; TSX: IMX).
The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry – through the modification of an existing auditorium – to create a uniquely immersive movie experience. The field of view is maximized by installing a new screen that is slightly curved and positioned closer to the audience by removing seats, resulting in superior angles and sight lines for guests.
IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented with IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This system has 10 times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with added acoustic paneling that absorbs sound and removes echo.
The addition of IMAX at AMC Concord Mills 24 builds upon decades of AMC offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC Concord Mills 24 will take in the world’s most immersive cinematic experience when “Transformers: Revenge of the Fallen” opens on June 24. The movie has been digitally re-mastered into IMAX’s format exclusively for presentation in the IMAX auditorium. In addition to IMAX-formatted movies, AMC delivers other types of entertainment to guests, including live and pre-recorded alternative content events.
The IMAX® theatre at AMC Concord Mills 24 will feature IMAX’s digital projection system and exhibit Hollywood’s biggest movies that have been digitally re-mastered into IMAX’s format.
Upcoming Hollywood movies to be released in IMAX’s format include: “Harry Potter and the Half-Blood Prince” (Summer, 2009); “Disney’s A Christmas Carol” (Nov. 6); “Avatar” (Dec. 18); “Alice in Wonderland” (March 5, 2010) “How to Train Your Dragon” (March 26, 2010) and “Shrek Goes Fourth” (May 21, 2010).
The combination of IMAX’s revolutionary digital projection system, customized theatre geometry, specially designed screen and powerful digital audio system with AMC’s guest service and innovative products and amenities will make AMC Concord Mills 24 the No. 1 destination for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.
The opening of the IMAX theatre at AMC Concord Mills 24 is part of a joint-venture agreement by AMC and IMAX to install 100 IMAX digital projection systems at AMC locations in 33 major U.S. markets through 2010.